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First of all, how do potential customers sort out the value of a certifications website? That can be difficult given the amount of online clutter. To attract customers, a certifications provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the certifications pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of certifications products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and certifications are already familiar. While online certifications sales are growing rapidly, it still represents a small percentage of sales in the real world.
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Anyone with a computer and modem can become an electronic publisher of certifications on the Internet, disseminating information to a global audience. While this new medium explodes with certifications information, it also poses a vexing problem: How do you evaluate the quality of the certifications information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting certifications fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our certifications recommendations.
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