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What determines which education and training sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell education and training to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the education and training advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the education and training demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the education and training sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in education and training might be.
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Indexing is simply the work the Search Engine Robots do to give you information on education and training. How does an indexing robot decide what to index? Well they just send their Bots or Spiders to crawl the web looking for education and training on web sites.
If an indexing robot finds a document that contains education and training, it may decide to parse it, and insert it into its database. How this is done depends on the robot. Some robots index the HTML Titles that contain education and training and keep them in their database. Others will look for education and training in the first few paragraphs, or parse the entire HTML and index all words.
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