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Indexing is a complicated procedure with weightings depending on HTML constructs, the number of times advertising is in the page and many other factors. While some webmasters try to fool the search engines to get a high ranking, the robots have become so sophisticated that stuffing a page with advertising will not be indexed in all likelihood.
Some parse the META tag, or other special hidden tags looking for advertising. We hope that as the Web evolves more facilities becomes available to efficiently associate meta data such as indexing information with a document that is truly about advertising. This is being worked on. But you can rest assured the links on the side of this page will give you the exact information you need.
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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous advertising companies that operate websites for quick quids. Many advertising sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do advertising site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a advertising site learns that you are interested in advertising, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some advertising websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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