The real determining factor in buying best fare is the total cost. That is what determines real value. Total cost is not just price for best fare, but what you'll actually get for the price. Most people think the most important determining factor in a sale is the price. But recent studies show that consumers ranked price no higher than 9th and, on average, 13th in its level of importance.
So before you jump at the lowest priced best fare around, think about what the real value is to you. Most people won't buy the lowest priced best fare item because they've had bad experiences with cheapies in the past. We offer only the very highest quality and still at a most affordable price.
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