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What determines which public education sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell public education to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the public education advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the public education demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the public education sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in public education might be.
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Have you seen advertisements similar to this in relation to public education and are they credible? We know in these days of mass advertising that the average person is exposed to over 4,000 sales pitches a day in one way or another. Now we know that anyone offering public education as their primary product must get the word out.
We applaud good advertising because it does bring the products we are seeking to our attention. However, just because it has been SEEN ON TV does that make it the best? We seriously doubt it and this is the reason for this web site. We want to give you the very best information about public education we can find and the best resource for buying it if you choose.
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