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What determines which automobile rentals sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell automobile rentals to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the automobile rentals advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.

Once again, the automobile rentals demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the automobile rentals sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in automobile rentals might be.

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Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase automobile rentals connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an automobile rentals organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells automobile rentals online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.

Why are these developments important? As the Internet becomes a way to buy and sell automobile rentals products and services, financial transactions become essential. Right now, most automobile rentals transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.

There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for automobile rentals with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing automobile rentals is entirely up to you. We suggest you employ the purchasing avenues available from the automobile rentals supplier we recommend.

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Last Updated: Monday, 30-Dec-2024 00:03:23 MST

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